Wednesday, 29 April 2015

Belgian physiotherapy trainees at Tammenlehväkeskus


Belgian physiotherapy students Lisa Swinnen and Karolien Mertens are doing their three-month exchange period in TAMK. Tammenlehväkeskus was their second placement.

- We thought that this is a rehabilitation centre for war veterans, but actually here are people of all ages and conditions, Karolien says.

The period at Tammenlehväkeskus has been very agreeable for the students. They have done various tasks and got known completely new forms of rehabilitation. Perhaps this would be something they could apply to their future profession.

- Hydrotherapy is not very common in Belgium, but in Finland it seems that there are therapy pools here and there. And salt room, we had never seen nor heard anything about it before we came here.

Karolien makes sure that Kari Kumpulainen carries out the exercise correctly.

- We are oriented in musculoskeletal conditions, but at Tammenlehväkeskus we have worked in the field of neurological rehabilitation. It is useful to have experience outside of our field of know-how and to know widely about things, they say.

The lack of a common language brings its own specialties and challenges.

- For most clients, the situation is not tricky. They don´t mind even though we don´t understand Finnish, many of them understand English a little. They appreciate the fact that we speak some Finnish and many are trying to teach us more words, such as numbers, Lisa and Karolien say.

The gym at Tammenlehväkeskus is a familiar place to Raija Vento. 

Hungarian Petra Dunai did her exchange in TAMK in the spring 2013. Tammenlehväkeskus was one of her training placements at that time and what happened: Petra found her way back.

- I met my boyfriend here in Tampere. I went back to Hungary to finish my studies and came back in November 2013. I didn´t speak Finnish then so I enrolled for an intensive course which took 10 months. I noticed that Tammenlehväkeskus searched for a substitute for a physiotherapist so I decided to apply for it. I got the position and started to work here in last December. I really enjoy working here, Petra says in excellent Finnish.

Petra Dunai feels at home at Tammenlehväkeskus.

 Rehabilitation Manager Titta Soimasuo has been satisfied with the international trainees.

- We have received positive feedback on all the trainees we have had here. Our staff and our clients have a positive attitude towards foreign students. Positive experiences feed the interest to continue taking foreign trainees, Titta says.

Text and photos: Marika Kyllönen

Wednesday, 1 April 2015

Marketing Communications Campaigns for a Tourism Region in UK


Participants happy with the campaigns

Students Satu Aholin, Jenni Ojanen, Sara Sahlakari, Victoria Mather and Roberto Chavez Molina from Tampere University of Applied Sciences, School of Business and Services participated in March in an advertising and marketing communications project, organized by Southampton Solent University from UK. Hampshire Cultural Trust had given the assignment to project teams.  The coordinator of the team from Finland was Senior Lecturer in Marketing Pirkko Varis.

Jenni and her team members
The aim was to raise the profile of Hampshire as a destination for world class culture and to encourage visitors to the venues managed by the Hampshire Cultural Trust. Hampshire has many notable heritage destinations alongside those managed by the Hampshire Cultural Trust, including the Portsmouth Historic Dockyard, the home of Jane Austen in Chawton, the Titanic heritage in Southampton with its SeaCity Museum and the magnificent Winchester Cathedral.
Working on the assignment
Prior to travelling to Southampton market surveys including focus group discussions were conducted in five countries, the results were presented in the beginning of the week and the findings were used in the planning process. Special lectures were given by experts in marketing communications and advertising. Staff members of the universities worked as coaches for the teams. The programme included also a visit to Winchester.
Caroline Barfoot and guidelines for pitching
Over 30 university students representing the fields of marketing, advertising, media, international business and tourism from Belgium, Finland, Germany, Spain and UK worked in multicultural teams and developed marketing communications campaigns to promote Hampshire as a cultural destination across Europe. The teams combined traditional marketing tools with digital and social media in their marketing communications campaign proposals.
The winning team with the advertising agency representative
Academic Leader Caroline Barfoot from Southampton Solent University together with her assistant Florian Francois really had made a lot of effort for planning the activities of the week.  There was a balanced combination of lectures, teamwork and visits in the programme and also time for some parties and having fun together.  Thank you Caroline and Florian for a great experience!
Best presentation team with Caroline Barfoot and the agency representative. Victoria on the right.
Text: Team from Finland
Photos: Richard Berry, Southampton Solent University, UK