European Teams in Advertising - EUTA IP 2014 was organised in Alkmaar, the Netherlands. Altogether around 40 students and staff members from Belgium, Finland, Germany, the Netherlands, Spain, Turkey and UK took part in LLP Erasmus intensive programme.
|Students of EUTA IP 2014 enjoying a sunny afternoon in Alkmaar|
From Tampere University of Applied Sciences, Finland four students joined the IP: students Lotta Pettersson & Antti Lainas from TAMK Virrat, Degree Programme in Media, Scriptwriting and Visual Expression & Digital Sound and Commercial Music and students from Tampere Andreea Ciobanu & Meril Viitanen from the Degree Programme in Tourism. The coordinator of the team from Finland was Senior Lecturer in Marketing Pirkko Varis.
|Students from Germany and some staff members (Pirkko the 3rd from the left) after the country presentations|
Students were divided into multicultural teams to work with assignments from companies of the participating countries. The main task of the students was to plan a marketing communications and an advertising campaign for the European markets. Special lectures were given by experts in marketing communications and advertising. Staff members of the universities worked as coaches for the teams.
|Lotta with the team for the assignment from Finland|
Some experiences of the student team from Finland:
"Working in a multicultural team with real existing brands is the best way to achieve experience and to develop your own interpersonal skills. This is a step ahead into the real working life. At the same time you use your strengths and learn how to interact with representatives of other cultures.
|Meril and the team for the assignment from the Netherlands|
We all know every country has a different culture and it is important to learn the behavior and traditions in order to make the team work successfully and to achieve the goals. At the same time you demonstrate your knowledge, you learn, give and receive feedback, combined with socializing and cultural extra activities. In addition, you make connections with people from different parts of Europe which is very beneficial.
|Andreea and her team for the assignment from Spain|
In our opinion, everything mentioned before has made this EUTA IP 2014 one of the best experiences of our lives. We would love to be able to repeat it every single year.
|Antti and the team for the assignment from Turkey|
|The team for the assignment from UK|
We would like to thank the organization and all the universities involved in this project for making this possible and for such a good care of the students and lecturers. We appreciate the fact that the professors at the end of the final presentations asked feedback from the students in order to improve the IP for the next year. Listening to the opinions proves respect and care.
|The team for the assignment from Belgium|
Thank you again and good luck for the following year!"
|Team Finland – Lotta, Antti, Pirkko (the coordinator), Meril and Andreea|
Text: Student team from Finland
Photos: Andreea Ciobanu, a student at TAMK & Ann Gemoets, the coordinator of the EUTA IP, Artesis Plantijn Hogeschool Antwerpen, Belgium