Thursday, 13 June 2013

DIGISOMEMAR IP 2013 - an EXCELLENT experience!

IP and some fun, Alexander from the Netherlands and Alexandros from Greece
When I saw the IP Finland announcement I was like… Here we go…Application, approval, all done and ready to go. Fly to Helsinki, and boom, temp goes 20 degrees down from Greece. But I was expecting that wasn’t I? Helsinki is a great city, full of colour and character, even in cloudy days, imagine the sunny ones! Time runs out fast so get on the train to Tampere and after two hours, in Tampere we are! 

Dr. Agata Maccarrone-Eaglen from Salford Business School, Prof. Dr. Jürgen Sieck from HTW Berlin and students in a presentation
After a proper sleep and breakfast the DIGISOMEMAR IP starts! Put together by the overactive – ever moving – always there – always on time [sharply] Pirkko Varis, Senior Lecturer in Marketing & International Coordinator from TAMK University of Applied Sciences, DIGISOMEMAR IP as its abbreviation suggests, is focused on digital, social and mobile media in marketing, internet and IT applications & management of M- and E-business.



In truth it is all this and much more as, besides a sniff of digital marketing, you get the chance to meet people from different cultures, get along with them, work with them, share your thoughts, argue, agree, disagree and finally, just to break the ice, throw a proper party!

Some activities between the presentations

The IP is mainly conducted in a small town called Virrat and the participants stay in a nearby beautiful place called Lomasaari. As you would expect, it is built in a traditional Finnish style, every house has a sauna and, of course, you are surrounded by immersive landscapes that mostly consist of forests and lakes.

Prof. Dr. Christian Reimann, FH Dortmund students, Prof. Dr. Uwe Grossmann and the bear

To the core of the programme now, as a student, or a lecturer you will have to present, cooperate and discuss several times during the programme. What makes the difference is that because of the multicultural character of the programme you will find yourself in the unique position of trying to solve problems by communicating in English with people from at least two different countries every time.
Team building activities - making a fire and cooking

Team building activities - making a fire and cooking

But the IP is not just about work. You see, after dinner things tend to go partying very fast… No matter the place. Indoors, outdoors, house, Pub 66… same thing, makes no difference, doesn’t matter.

Relaxing in hot water
Multicultural environment is present again. Be it karaoke, be it conversation, dancing, taking a picture, lighting a fire, barbecuing, hot tubing, swimming in the frozen or not frozen lake etc. You don’t judge, you are not judged, you just act, just enjoy, just taking the experience. And that is the great thing.
Pirkko awarding the team from IT Tralee of the best student presentation

Pirkko and happy Iittala team members with a glass product

In total, DIGISOMEMAR IP is an excellent experience. You develop socially, culturally, academically. Also, utilising IP in your CV is a good idea and gives you a great advantage for internships and jobs abroad. Lastly, you will meet exciting people, be friends with them and you will never forget your days in Finland.

Text: Alexandros Keramidas, a student and a person who has participated in two other IPs, T.E.I. of Larissa, Greece
Photos: Christian Reimann, FH Dortmund; Pirkko Varis, TAMK University of Applied Sciences

Information about the IP:
DIGISOMEMAR IP - Digital, social and mobile media in marketing, internet and IT applications & management of M- and E-business was organized 14-25 April 2013. The coordinator of the IP was Pirkko Varis from TAMK Virrat. 16 universities and university of applied sciences from Austria, Bulgaria, France, Germany, Greece, Hungary, Ireland, Lithuania, the Netherlands, UK and Finland participated in LLP Erasmus Intensive Programme. More than 80 students and staff members altogether joined the IP. The IP included presentations, workshops and visits. In addition, assignments from the companies Iittala and Hyvölän Talo were done by several student teams, who gave proposals for marketing communications, web site design and social media to be used in international marketing. Students lived in wooden houses at a lake in Virrat and could enjoy special sauna, lake and other experiences of Finnish culture.

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