Sunday, 18 April 2010

Image survey: Merger has made TAMK more well-known

TAMK and PIRAMK merged 1.1. this year - first year student unions already 2009
Tampere University of Applied Sciences has become more well-known, according to the image survey carried out by Taloustutkimus (Finnish Market Research Company). TAMK, which merged with PIRAMK at the beginning of 2010, is now the fourth most known university of applied sciences in Finland.

The new, merged university of applied sciences got in the image survey the best overall average of all Finnish universities of applied sciences. 18% of all respondents had noticed that TAMK and PIRAMK had merged. Out of the respondents in the Pirkanmaa region, approximately 70 % had noticed the merger.

TAMK also placed first when comparing the diversity of educational fields, reputation as a place to study and attractiveness of the location. The marks for respect in the labour market and being modern were also high.

”We can be very satisfied with the results, because these are the things that matter when young people are selecting their study place”, tells Communications Manager Leena Stenman and adds that according to the survey, TAMK was the most interesting university of applied sciences in Finland.

TAMK has retained its position as one of the most respected universities of applied sciences in Finland, because it, once again, placed in the top 5 when all image factors were considered. TAMK has now placed in the top 5 more often than any other university of applied sciences.

Taloustutkimus has carried out the image survey for universities of applied sciences since 2002. The target group for the survey is 17 to 29-year-olds. The number of respondents this year was 1540.

Source: Taloustutkimus Oy, Ammattikorkeakoulujen imagotutkimus 2010

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